The man, whose identity has not been released, was competing with other customers at a liquor store in Mashamba village to down the bottle of the drink to earn about $12, South African news agency Sowetan Live reported. “One of them collapsed soon after and was taken to the local clinic where he was pronounced dead,” Waterval police spokesman Brigadier Motlafela Mojapelo told reporters. Footage of the man drinking the bottle in the deadly drinking contest was posted on Twitter, where it had racked up nearly 9,000 views as of Wednesday morning. In the clip, he is mobbed by other patrons who encourage him to finish the alcohol. “Worst of all… is that, this is no joke at all… it was a game that was proven wrong from all directions,” one user commented. The man was allegedly competing with other customers at a liquor store in Mashamba village to down the bottle of liquor to earn about $12. Footage of the man who threw the bottle in the deadly drinking contest was posted on Twitter, where it had racked up nearly 9,000 views as of Wednesday morning. Budrul Chukrut/SOPA Images/LightRocket via Getty Images Another user said the man “paid with his life”. Police announced that an investigation has been launched into his death. It is unclear whether charges will be filed against the liquor store owners.
