For more than six months, hackers big and small have been united over the brand of Apple’s new and more affordable 6.7-inch smartphone: the “iPhone 14 Max.” But that was called into question last week when the name “iPhone 14 Plus” surfaced, and now an image of alleged iPhone 14 cases has doubled down on that branding. The Apple iPhone 14 series is based on multiple leaks and with the alleged name iPhone 14 Max. EverythingApplePro Originally posted on Weibo [post now removed], the image was shared by trusted Apple user DuanRui. Shows labeled cases for four models: iPhone 14, iPhone 14 Pro, iPhone 14 Plus, and iPhone 14 Pro Max. And the big factor here is DuanRui. The hacker has a strong track record in this area, having previously shared case packaging for the iPhone 12 series which revealed the ‘iPhone 12 Mini’ branding which Apple subsequently confirmed at its launch event. If correct, the cases also confirm two other key startup details. First, the new iPhone 14 Plus and iPhone 14 Pro Max will be the same size (widely reported as 6.7 inches). Second, the iPhone 14 Pro models will not only continue to have three cameras versus two on the standard models, but also larger camera units. This is linked to leaks of higher resolution sensors on the new flagships. And while branding may not be the biggest concern for consumers, it’s a critical decision for Apple if it wants to avoid confusion at launch. In addition, the company has already shown its hand with the naming of its M1 chips, with the Max name being reserved for a higher-performance chip than the M1 Pro. Given that the iPhone 14 Plus will also have last year’s processor, a strategy now tipped to continue with standard models for the foreseeable future, throwing the Max in there doesn’t make sense. Apple also has precedent with the Plus brand, where the iPhone 8 Plus sat below the iPhone X, associating it more with size than the elite of the lineup. Yes, you may be more interested in the iPhone 14’s battery capacity and updates on rumored price increases, but Apple’s decision here will be visible for years to come. And it might just save you hours on the phone trying to debunk the range to your friends and family.
Follow Gordon on Facebook More at Forbes MORE FROM FORBESApple’s New iPhone 14 Max May Outsell the Pro MaxBy Gordon Kelly
