That’s what appliance company Dbrand set out to do, and ended up making… Something. It’s a collection of skins and cases that match the geometric white and gray styling of the Nothing Phone 1’s visible internals, but you can match them with select iPhones, Pixels and other devices. The iPhone 13 Pro Max and Pixel 6 Pro show off their insides as if they’re nothing. Image: Dbrand Dbrand CEO Adam Ijaz said the main appeal of the Nothing phone is its aesthetics, and he believes no one would want to cover it with a case or leather. “If we can’t cover the phone, how are we going to benefit Nothing?” Ijaz said via email. The belief at Dbrand is that there won’t be many Nothing phones in the wild and that the brand is “untested” and “exaggerated”, but people care about looks. There’s also an easter egg in the form of GPS coordinates printed on the back of the Something tag: 34.47972001011N 113.3353001040WImage: Dbrand The Something series is now available in limited capacity, and its initial run will include versions for the iPhone 13 Pro Max, Pixel 6 Pro, and Samsung S22 Ultra. You can get them as a Skin for $24.95 or a grip case for $49.90. There are plans to release a Nintendo Switch version as well, and additional devices will come based on demand. Dbrand is known for its sarcastic and sneaky marketing that pokes fun at tech companies. Last year, it even received a cease-and-desist letter from Sony for releasing replacement side plates for the PS5 after Dbrand put them on its product page with the message: “Go ahead, sue us.” Dbrand would later redesign the signs to look less like the official ones, and the product page is now titled: “Checkmate, Lawyers”. It remains to be seen if Nothing will sue Dbrand for anything.
